The First Thing Businesses Cut in a Downturn Is Exactly What Grew Ours to $120 Million

The First Thing Businesses Cut in a Downturn Is Exactly What Grew Ours to $120 Million The First Thing Businesses Cut in a Downturn Is Exactly What Grew Ours to $120 Million

In 2008, I made a decision that crippled my revenue until 2010. In 2020, a similar situation arose, but this time, I tried another tactic — and the results led to us nearly doubling revenue in 5 years.

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