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How to Choose a PR Firm in the Age of AI — and What Most Companies Get Wrong

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April 17, 2026
How to Choose a PR Firm in the Age of AI — and What Most Companies Get Wrong How to Choose a PR Firm in the Age of AI — and What Most Companies Get Wrong

The criteria most companies use to hire a PR firm were built for a media landscape that no longer exists. Here’s what actually matters now.

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