Occupancy in serviced apartments and other hospitality facilities steady in Q4 2025
Hotel room occupancy in Saudi Arabia neared 57.3% in Q4 2025, up from 56% in Q4 2024, data issued by the General Authority for Statistics (GASTAT) showed. 
Meanwhile, occupancy in serviced apartments and other hospitality facilities remained steady at 55.9% year-on-year (YoY), according to GASTAT’s Tourism Establishments Statistics bulletin.
Occupancy Rates for Hotels, Serviced Apartments Others
Period
Hotels (%)
Serviced Apts Others
Q1 2023
63.2%
53.0%
Q2
54.9%
50.9%
Q3
53.4%
56.2%
Q4
60.2%
55.4%
Q1 2024
60.9%
54.5%
Q2
55.4%
52.4%
Q3
46.1%
58.0%
Q4
56.0%
55.9%
Q1 2025
63.0%
50.7%
Q2
53.2%
50.2%
Q3
49.1%
57.4%
Q4
57.3%
55.9%
Room occupancy rates in Madinah hotels were the highest in Q4, reaching 81.5%, followed by Riyadh at 67.6% and Makkah at 60.6%.
Riyadh led serviced apartments with an occupancy rate of 70.5%, followed by Najran and Eastern Province at 60% and 57.8%, respectively.
Room Occupancy Rate by Region
Region
Serviced Apartment (%)
Hotels (%)
Madinah
81.5%
53.9%
Riyadh
67.6%
70.5%
Eastern Province
60.6%
57.8%
Makkah
51.4%
48.3%
Northern Borders
47.4%
39.7%
Jouf
45.4%
47.3%
Qassim
44.7%
53.8%
Jazan
43.1%
50.7%
Hail
43.1%
57.0%
Najran
41.4%
60.0%
Tabuk
34.4%
41.6%
Asir
29.3%
40.2%
Al-Baha
26.5%
29.6%
The average daily rate (ADR) for a hotel room in Saudi Arabia reached about SAR 389 during Q4 2025, a 12% decrease compared to Q4 2024.
However, the ADR for a room in serviced apartments and other hospitality facilities amounted to approximately SAR 207 during the same quarter, up 6% year-on-year (YoY).
Average Daily Rate (SAR)
Period
Hotels
Serviced Apts Others
Q1 2023
515
168
Q2
790
174
Q3
442
173
Q4
450
176
Q1 2024
494
195
Q2
669
199
Q3
354
200
Q4
440
220
Q1 2025
477
209
Q2
643
201
Q3
341
208
Q4
389
207
The following table shows the ADR per room in serviced apartments and other hospitality facilities as well as hotels by region in Q2 2025:
ADR by Region (SAR)
Region
Serviced Apts Others
Hotels
Riyadh
845
261
Tabuk
786
150
Hail
452
193
EasternProvince
446
196
Qassim
404
147
Madinah
399
222
Al-Baha
393
122
Jazan
306
215
Makkah
296
177
Jouf
280
125
Asir
259
119
Najran
235
94
Northern Borders
233
193
The average length of stay for a guest in hotels was nearly 3.8 nights during Q4 2025. Meanwhile, in serviced apartments and other hospitality facilities, guests lodged for a median of two nights,as follows:
Average Stay in Serviced Apartments Hotels (Nights)
Period
Hotels
Serviced Apts Others
Q1 2023
3.7
2.5
Q2
4.4
2.4
Q3
3.7
2.5
Q4
3.6
2.4
Q1 2024
4.1
2.2
Q2
5.2
2.1
Q3
4.2
2.1
Q4
3.6
2.1
Q1 2025
4.1
2.1
Q2
4.8
2.0
Q3
4.1
2.1
Q4
3.8
2.2
The following table shows the average length of stay of guests at hotels as well as serviced apartments and other hospitality facilities by region in Q4 2025:
Average Length of Stay by Region in Q4 2025 (Nights)
Region
Hotels
Serviced Apts Others
Makkah
4.4
2.0
Madinah
3.6
3.0
Riyadh
2.6
2.4
Eastern Province
2.3
2.2
Jouf
2.2
2.1
Tabuk
2.1
2.0
Northern Borders
1.9
1.9
Asir
1.8
2.0
Jazan
1.7
1.8
Najran
1.7
2.3
Al-Baha
1.7
2.4
Hail
1.7
1.9
Qassim
1.7
1.8
The number of workers in Saudi Arabia’s tourism sector grew by 7% YoY in Q4 2025, reaching around 1.03 million.
Of the total, 247,500 were Saudi nationals, representing 24%, while 783,100 were non-Saudis, accounting for the remaining 76%.
Tourism Employees (‘000)
Period
Saudis
Non-Saudis
Total
Q1 2023
239.74
660.79
900.53
Q2
242.11
670.08
912.20
Q3
243.95
675.22
919.17
Q4
244.90
684.51
929.40
Q1 2024
247.71
696.59
944.30
Q2
245.91
713.27
959.18
Q3
240.77
707.86
948.63
Q4
242.07
724.46
966.53
Q1 2025
243.37
739.88
983.25
Q2
247.60
749.76
997.36
Q3
245.17
764.52
1009.69
Q4
247.48
783.09
1030.57
Riyadh topped the Kingdom’s regions in terms of the number of workers in tourism activities at nearly 340,000, representing about 33% of the total. Makkah followed with approximately 284,00 workers,as shown in the following table:
Geographical Distribution of Tourism Employees
Region
Number of Employees (‘000)
Ratio to Total (%)
Riyadh
340.42
33.0%
Makkah
284.39
27.6%
Eastern Province
152.81
14.8%
Madinah
61.47
6.0%
Asir
49.35
4.8%
Qassim
35.32
3.4%
Jazan
29.03
2.8%
Tabuk
27.15
2.6%
Hail
15.61
1.5%
Najran
12.11
1.2%
Jouf
8.48
0.8%
Northern Borders
7.49
0.7%
Al-Baha
6.94
0.7%
Total
1030.57
100.0%
Occupancy in serviced apartments and other hospitality facilities steady in Q4 2025
Hotel room occupancy in Saudi Arabia neared 57.3% in Q4 2025, up from 56% in Q4 2024, data issued by the General Authority for Statistics (GASTAT) showed.
Meanwhile, occupancy in serviced apartments and other hospitality facilities remained steady at 55.9% year-on-year (YoY), according to GASTAT’s Tourism Establishments Statistics bulletin.
Occupancy Rates for Hotels, Serviced Apartments Others
Period
Hotels (%)
Serviced Apts Others
Q1 2023
63.2%
53.0%
Q2
54.9%
50.9%
Q3
53.4%
56.2%
Q4
60.2%
55.4%
Q1 2024
60.9%
54.5%
Q2
55.4%
52.4%
Q3
46.1%
58.0%
Q4
56.0%
55.9%
Q1 2025
63.0%
50.7%
Q2
53.2%
50.2%
Q3
49.1%
57.4%
Q4
57.3%
55.9%
Room occupancy rates in Madinah hotels were the highest in Q4, reaching 81.5%, followed by Riyadh at 67.6% and Makkah at 60.6%.
Riyadh led serviced apartments with an occupancy rate of 70.5%, followed by Najran and Eastern Province at 60% and 57.8%, respectively.
Room Occupancy Rate by Region
Region
Serviced Apartment (%)
Hotels (%)
Madinah
81.5%
53.9%
Riyadh
67.6%
70.5%
Eastern Province
60.6%
57.8%
Makkah
51.4%
48.3%
Northern Borders
47.4%
39.7%
Jouf
45.4%
47.3%
Qassim
44.7%
53.8%
Jazan
43.1%
50.7%
Hail
43.1%
57.0%
Najran
41.4%
60.0%
Tabuk
34.4%
41.6%
Asir
29.3%
40.2%
Al-Baha
26.5%
29.6%
The average daily rate (ADR) for a hotel room in Saudi Arabia reached about SAR 389 during Q4 2025, a 12% decrease compared to Q4 2024.
However, the ADR for a room in serviced apartments and other hospitality facilities amounted to approximately SAR 207 during the same quarter, up 6% year-on-year (YoY).
Average Daily Rate (SAR)
Period
Hotels
Serviced Apts Others
Q1 2023
515
168
Q2
790
174
Q3
442
173
Q4
450
176
Q1 2024
494
195
Q2
669
199
Q3
354
200
Q4
440
220
Q1 2025
477
209
Q2
643
201
Q3
341
208
Q4
389
207
The following table shows the ADR per room in serviced apartments and other hospitality facilities as well as hotels by region in Q2 2025:
ADR by Region (SAR)
Region
Serviced Apts Others
Hotels
Riyadh
845
261
Tabuk
786
150
Hail
452
193
EasternProvince
446
196
Qassim
404
147
Madinah
399
222
Al-Baha
393
122
Jazan
306
215
Makkah
296
177
Jouf
280
125
Asir
259
119
Najran
235
94
Northern Borders
233
193
The average length of stay for a guest in hotels was nearly 3.8 nights during Q4 2025. Meanwhile, in serviced apartments and other hospitality facilities, guests lodged for a median of two nights,as follows:
Average Stay in Serviced Apartments Hotels (Nights)
Period
Hotels
Serviced Apts Others
Q1 2023
3.7
2.5
Q2
4.4
2.4
Q3
3.7
2.5
Q4
3.6
2.4
Q1 2024
4.1
2.2
Q2
5.2
2.1
Q3
4.2
2.1
Q4
3.6
2.1
Q1 2025
4.1
2.1
Q2
4.8
2.0
Q3
4.1
2.1
Q4
3.8
2.2
The following table shows the average length of stay of guests at hotels as well as serviced apartments and other hospitality facilities by region in Q4 2025:
Average Length of Stay by Region in Q4 2025 (Nights)
Region
Hotels
Serviced Apts Others
Makkah
4.4
2.0
Madinah
3.6
3.0
Riyadh
2.6
2.4
Eastern Province
2.3
2.2
Jouf
2.2
2.1
Tabuk
2.1
2.0
Northern Borders
1.9
1.9
Asir
1.8
2.0
Jazan
1.7
1.8
Najran
1.7
2.3
Al-Baha
1.7
2.4
Hail
1.7
1.9
Qassim
1.7
1.8
The number of workers in Saudi Arabia’s tourism sector grew by 7% YoY in Q4 2025, reaching around 1.03 million.
Of the total, 247,500 were Saudi nationals, representing 24%, while 783,100 were non-Saudis, accounting for the remaining 76%.
Tourism Employees (‘000)
Period
Saudis
Non-Saudis
Total
Q1 2023
239.74
660.79
900.53
Q2
242.11
670.08
912.20
Q3
243.95
675.22
919.17
Q4
244.90
684.51
929.40
Q1 2024
247.71
696.59
944.30
Q2
245.91
713.27
959.18
Q3
240.77
707.86
948.63
Q4
242.07
724.46
966.53
Q1 2025
243.37
739.88
983.25
Q2
247.60
749.76
997.36
Q3
245.17
764.52
1009.69
Q4
247.48
783.09
1030.57
Riyadh topped the Kingdom’s regions in terms of the number of workers in tourism activities at nearly 340,000, representing about 33% of the total. Makkah followed with approximately 284,00 workers,as shown in the following table:
Geographical Distribution of Tourism Employees
Region
Number of Employees (‘000)
Ratio to Total (%)
Riyadh
340.42
33.0%
Makkah
284.39
27.6%
Eastern Province
152.81
14.8%
Madinah
61.47
6.0%
Asir
49.35
4.8%
Qassim
35.32
3.4%
Jazan
29.03
2.8%
Tabuk
27.15
2.6%
Hail
15.61
1.5%
Najran
12.11
1.2%
Jouf
8.48
0.8%
Northern Borders
7.49
0.7%
Al-Baha
6.94
0.7%
Total
1030.57
100.0%
