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This season, Starbucks in the Middle East, operated by Alshaya Group, is tapping into that mindset with a new limited-time protein offering, launching for the first time in the EMEA region right here in Saudi Arabia.The idea is simple: add protein to your routine — not by changing what you love, but by giving your usual order a new way to meet the moment. Rather than introducing a one‑size‑fits‑all drink, Starbucks is putting choice front and center, with a protein option designed to fit seamlessly into modern, on‑the‑go lifestyles.At the heart of the launch is Protein Cold Foam, offering 15 grams of protein meaning customers can bring a functional twist to familiar flavors without turning their day into a checklist. It’s designed to complement the Starbucks experience customers already know — whether that’s a quick stop between commitments or a coffee moment that marks a pause in the day.For those who prefer a ready‑made starting point, Starbucks has also introduced three specialty protein drinks for spring: the Iced Vanilla Protein Americano, Iced Vanilla Protein Matcha Latte, and Iced Vanilla Protein Latte.Each one showcases how protein can elevate an everyday favorite, while still leaving room for customers to personalize the experience further.Ultimately, the protein launch isn’t about reinventing what people love about their coffee. It’s about enhancing it. Starbucks is offering a new way to personalize the everyday – turning familiar orders into something that feels just a little more attuned to modern life — one cup at a time. Visit: https://www.starbucks.ae/en/
