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How Insomnia Cookies Became A $350 Million Business — By Obsessing Over One Word

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January 5, 2026

How Insomnia Cookies Became A $350 Million Business — By Obsessing Over One Word

How Insomnia Cookies Became A $350 Million Business — By Obsessing Over One Word

It’s a powerful lesson in brand positioning, and a great way to sell cookies too.

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Updated January 05, 2026

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