Al Arabia signs 12-month MoU with Kuwait’s Alrai Media
Arabian Contracting Services Co. (Al Arabia) signed on Dec. 17 a non-binding memorandum of understanding (MoU) with Alrai Media Group Co. to establish a strategic partnership in the Kuwaiti market, according to a statement to Tadawul. 
This partnership aims at strengthening cooperation in advertising and marketing, by pooling expertise and leveraging local market know-how to develop impactful, value-added out-of-home advertising solutions, the statement added.
The MoU is valid for 12 months and is renewable, with no direct financial impact. The MoU serves as a framework to explore short- and long-term opportunities and enhance cooperation in advertising and marketing within Kuwait.
No related parties are involved, the statement added.
Al Arabia signs 12-month MoU with Kuwait’s Alrai Media
Arabian Contracting Services Co. (Al Arabia) signed on Dec. 17 a non-binding memorandum of understanding (MoU) with Alrai Media Group Co. to establish a strategic partnership in the Kuwaiti market, according to a statement to Tadawul.
This partnership aims at strengthening cooperation in advertising and marketing, by pooling expertise and leveraging local market know-how to develop impactful, value-added out-of-home advertising solutions, the statement added.
The MoU is valid for 12 months and is renewable, with no direct financial impact. The MoU serves as a framework to explore short- and long-term opportunities and enhance cooperation in advertising and marketing within Kuwait.
No related parties are involved, the statement added.
