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How This Underdog Toymaker Soared to $150M in Annual Sales: ‘Didn’t Know This Thing Existed’

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December 15, 2025
How This Underdog Toymaker Soared to $150M in Annual Sales: ‘Didn’t Know This Thing Existed’ How This Underdog Toymaker Soared to $150M in Annual Sales: ‘Didn’t Know This Thing Existed’

The company’s $249 toy for kids surged in popularity this year.

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