Mohammad Albuty, CEO ofNational Housing Co.’s (NHC)
The National Housing Co.’s (NHC) CEO Mohammad Albuty stated that achieving price balance encourages developers to offer higher-quality products. 
He stressed that the rise in land prices in Saudi Arabia benefits no one, adding that such increases harm all parties, including developers and buyers.
Speaking to Fi Al-Soura TV program, Albuty noted that the average land price in Riyadh reached SAR 1,483 per square meter (sqm). He explained that the company’s pricing is based on surrounding market conditions, pointing out that in 2018, government support focused more on residential units, land prices, and development costs.
He emphasized that NHC strives to price its products below market levels, stating that the company’s offerings are 20% or more cheaper than comparable market prices.
Albuty cited examples showing the price gap between NHC projects and the surrounding market, noting that at Al Khuzama Villas in Al Narjis, Riyadh, where units are 250 sqm, market prices range from SAR 2.5 million to SAR 2.8 million while NHC offers them for SAR 1.6 million to SAR 1.7 million.
Also, in AlFursan, 250 sqm villas are sold by NHC for SAR 1.1 million compared to nearby prices ranging between SAR 1.5 million and SAR 2 million.
Albuty highlighted that demand remains strong, stressing the importance of delivering products that match buyers’ purchasing power.
He also noted a significant shift in the sector, with NHC’s sales increasing in 2025 compared to the previous year, despite recent real estate regulations. This, he said, reflects the company’s alignment with market demand, purchasing power, and balanced pricing.
Mohammad Albuty, CEO ofNational Housing Co.’s (NHC)
The National Housing Co.’s (NHC) CEO Mohammad Albuty stated that achieving price balance encourages developers to offer higher-quality products.
He stressed that the rise in land prices in Saudi Arabia benefits no one, adding that such increases harm all parties, including developers and buyers.
Speaking to Fi Al-Soura TV program, Albuty noted that the average land price in Riyadh reached SAR 1,483 per square meter (sqm). He explained that the company’s pricing is based on surrounding market conditions, pointing out that in 2018, government support focused more on residential units, land prices, and development costs.
He emphasized that NHC strives to price its products below market levels, stating that the company’s offerings are 20% or more cheaper than comparable market prices.
Albuty cited examples showing the price gap between NHC projects and the surrounding market, noting that at Al Khuzama Villas in Al Narjis, Riyadh, where units are 250 sqm, market prices range from SAR 2.5 million to SAR 2.8 million while NHC offers them for SAR 1.6 million to SAR 1.7 million.
Also, in AlFursan, 250 sqm villas are sold by NHC for SAR 1.1 million compared to nearby prices ranging between SAR 1.5 million and SAR 2 million.
Albuty highlighted that demand remains strong, stressing the importance of delivering products that match buyers’ purchasing power.
He also noted a significant shift in the sector, with NHC’s sales increasing in 2025 compared to the previous year, despite recent real estate regulations. This, he said, reflects the company’s alignment with market demand, purchasing power, and balanced pricing.
