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How the CEO of Hyundai North America Is Steering the Global Auto Brand Through Crisis, Uncertainty and Change

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November 5, 2025
How the CEO of Hyundai North America Is Steering the Global Auto Brand Through Crisis, Uncertainty and Change How the CEO of Hyundai North America Is Steering the Global Auto Brand Through Crisis, Uncertainty and Change

Randy Parker, CEO of Hyundai and Genesis Motor North America, opens up about navigating tariffs, politics and a shifting workforce.

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