Turki Al-Sheikh, Chairman of the General Entertainment Authority (GEA), speaking during a government press conference to discuss Riyadh Season 2025
Riyadh Season is set to be launched on Oct. 10, with a different start from previous editions, Advisor Turki Al-Sheikh, Chairman of the General Entertainment Authority (GEA), said. 
Speaking during a government press conference, Al-Sheikh added that, a month from now, the Riyadh Season brand will complete two years, highlighting that its market value in the latest evaluation reached $3.2 billion.
The 2025 Riyadh Season figures included 2,100 companies, with 95% being local, in addition to 4,200 contracts, 11 entertainment zones, 15 international championships, and 34 exhibitions and festivals, according to the Chairman.
He also stated that Saudi Arabia has become one of the most influential hubs in the global entertainment industry.
Turki Al-Sheikh, Chairman of the General Entertainment Authority (GEA), speaking during a government press conference to discuss Riyadh Season 2025
Riyadh Season is set to be launched on Oct. 10, with a different start from previous editions, Advisor Turki Al-Sheikh, Chairman of the General Entertainment Authority (GEA), said.
Speaking during a government press conference, Al-Sheikh added that, a month from now, the Riyadh Season brand will complete two years, highlighting that its market value in the latest evaluation reached $3.2 billion.
The 2025 Riyadh Season figures included 2,100 companies, with 95% being local, in addition to 4,200 contracts, 11 entertainment zones, 15 international championships, and 34 exhibitions and festivals, according to the Chairman.
He also stated that Saudi Arabia has become one of the most influential hubs in the global entertainment industry.
