Logo ofMarketing Home Group Co. (MHG)
Marketing Home Group Co. (MHG)started trading on the Main Market (TASI) today, Sept. 2, under the symbol4194 and ISIN Code SA16C1AI1H11, at SAR 85 per share. 
The stock will trade in the first three days with daily and static price fluctuation limits of ±30% and ±10%, respectively. Starting the fourth trading day onwards, the daily price fluctuation limit will revert to ±10%, while the static price fluctuation limits will no longer apply.
Marketing Home is the tenth listing on TASI in 2025 afterAlmoosa Health Co.on Jan. 7,Nice One Beauty Digital Marketing Co.on Jan. 8,andDerayahFinancial Co.on March 10. This is in addition to Arabian Company for Agricultural Industrial Investments (Entaj) on March 17, Umm Al Qura for Development and Construction Co. (UQDC)on March 24, United Carton Industries Co. (UCIC)on May 27,flynason June 18, Specialized Medical Co. (SMC) on June 25 and Sport Clubs Co. in July.
In 2024, as many as 13 companies were listed on TASI, in addition toAlistithmar AREIC Diversified REIT Fund.
Following Marketing Home listing, the number of companies listed on TASI reached 241, along with 19 real estate traded funds (REITs).
The company offered 4.8 million shares, or 30% of its capital, on TASI.
The retail IPO was 200.24% oversubscribed, while the institutional IPO was 967% subscribed.
A minimum of 10 shares was allocated to each retail investor, while rump shares will be allocated pro rata, at an average allocation factor of 16.17%.
Key background
MHG is a Saudi closed joint-stock company based in Riyadh. It began as a sole proprietorship in 2005.
The group focuses on construction materials as well as brand development and management. Its core activities include manufacturing of concrete, cement, gypsum, and structural metal products, as well as building construction.
The company also engages in the wholesale trading of fuel as well as solid, liquid, and gas, along with the retailing of hardware, paint, glass, home appliances, and furniture. This is in addition to the provision of land freight and warehousing services.
Its main business lines cover tiles and accessories, lighting products, sanitaryware, and HVAC systems.
Company Profile
Company
Marketing Home Group for Trading Co. (MHG)
Core Activities
Building materials and brand management
Capital
SAR 160 mln
Number of Shares
16 mln
Share Par Value
SAR 10
Company Shareholders
Shareholders
Before IPO
After IPO
Number of Shares
(mln)
Ownership (%)
Number of Shares
(mln)
Ownership (%)
Musaad AlQfari
6.40
39.98%
4.48
27.99%
Ali Al-Dosari
5.42
33.86%
3.79
23.70%
Mohammed AlZamil
1.33
8.31%
0.93
5.82%
Other shareholders
2.85
17.85%
2.00
12.49%
Public
—
—
4.80
30.0%
Total
16.00
100%
16.00
100%
Logo ofMarketing Home Group Co. (MHG)
Marketing Home Group Co. (MHG)started trading on the Main Market (TASI) today, Sept. 2, under the symbol4194 and ISIN Code SA16C1AI1H11, at SAR 85 per share.
The stock will trade in the first three days with daily and static price fluctuation limits of ±30% and ±10%, respectively. Starting the fourth trading day onwards, the daily price fluctuation limit will revert to ±10%, while the static price fluctuation limits will no longer apply.
Marketing Home is the tenth listing on TASI in 2025 afterAlmoosa Health Co.on Jan. 7,Nice One Beauty Digital Marketing Co.on Jan. 8,andDerayahFinancial Co.on March 10. This is in addition to Arabian Company for Agricultural Industrial Investments (Entaj) on March 17, Umm Al Qura for Development and Construction Co. (UQDC)on March 24, United Carton Industries Co. (UCIC)on May 27,flynason June 18, Specialized Medical Co. (SMC) on June 25 and Sport Clubs Co. in July.
In 2024, as many as 13 companies were listed on TASI, in addition toAlistithmar AREIC Diversified REIT Fund.
Following Marketing Home listing, the number of companies listed on TASI reached 241, along with 19 real estate traded funds (REITs).
The company offered 4.8 million shares, or 30% of its capital, on TASI.
The retail IPO was 200.24% oversubscribed, while the institutional IPO was 967% subscribed.
A minimum of 10 shares was allocated to each retail investor, while rump shares will be allocated pro rata, at an average allocation factor of 16.17%.
Key background
MHG is a Saudi closed joint-stock company based in Riyadh. It began as a sole proprietorship in 2005.
The group focuses on construction materials as well as brand development and management. Its core activities include manufacturing of concrete, cement, gypsum, and structural metal products, as well as building construction.
The company also engages in the wholesale trading of fuel as well as solid, liquid, and gas, along with the retailing of hardware, paint, glass, home appliances, and furniture. This is in addition to the provision of land freight and warehousing services.
Its main business lines cover tiles and accessories, lighting products, sanitaryware, and HVAC systems.
Company Profile
Company
Marketing Home Group for Trading Co. (MHG)
Core Activities
Building materials and brand management
Capital
SAR 160 mln
Number of Shares
16 mln
Share Par Value
SAR 10
Company Shareholders
Shareholders
Before IPO
After IPO
Number of Shares
(mln)
Ownership (%)
Number of Shares
(mln)
Ownership (%)
Musaad AlQfari
6.40
39.98%
4.48
27.99%
Ali Al-Dosari
5.42
33.86%
3.79
23.70%
Mohammed AlZamil
1.33
8.31%
0.93
5.82%
Other shareholders
2.85
17.85%
2.00
12.49%
Public
—
—
4.80
30.0%
Total
16.00
100%
16.00
100%
