Mohamed Galal,Managing Director and CEO ofUnited Electronics Co. (eXtra)
He attributed the improvement to effective pricing strategies, an optimized sales mix, and strong growth in the consumer finance segment. These factors led to a 16.5% year-on-year (YoY) increase in gross profit. 
Galal noted that eXtra recorded a 28.4% growth in consumer finance revenue, driven by a 30% YoY increase in the company’s financing portfolio.
He credited this performance to the expanding customer base of Baseeta and the growing demand for the company’s diverse range of Shariah-compliant financing products. This growth underscores eXtra’s success in delivering innovative financial solutions that meet customer needs and strengthen its market position.
Galal also highlighted the key role of Clix, the brand through which eXtra manages the electronics section in Panda hypermarkets. He said Clix has been a major driver of retail sales growth this year, making a strong contribution to overall revenue.
Additionally, the continued expansion of the subscriber base in the paid loyalty program, Jood, helped increase both the average basket size and the frequency of repeat purchases.
He confirmed that the company recorded a 10.6% YoY increase in sales, supported by strong in-store performance. The retail segment saw growth driven by improved like-for-like sales, enhanced in-store customer experience, and the remarkable success of the mega sale campaign this year.
Galal further noted that revenue from eXtra’s online channels also grew during the quarter, reflecting the success of the company’s digital transformation investments.
He emphasized that achieving sustainable profitability remains a cornerstone of eXtra’s strategy.
The CEO said the focus is not only on revenue growth but also on enhancing operational efficiency and maximizing long-term shareholder value.
The company’s strong performance was reflected in its net profit, which rose by 16.8% to SAR 124.5 million in Q2 2025, up from SAR 106.6 million in the previous quarter — highlighting the strength of its operational performance and financial model.
Galal concluded by reaffirming eXtra’s commitment to continued growth, emphasizing its strategy of diversification, innovation, and delivering a seamless, omnichannel shopping experience.
He noted that the solid results in Q2 2025 demonstrate the company’s readiness to adapt to shifting consumer behaviors and market trends, giving it greater confidence in achieving its ambitious 2025 targets.
Mohamed Galal,Managing Director and CEO ofUnited Electronics Co. (eXtra)
He attributed the improvement to effective pricing strategies, an optimized sales mix, and strong growth in the consumer finance segment. These factors led to a 16.5% year-on-year (YoY) increase in gross profit.
Galal noted that eXtra recorded a 28.4% growth in consumer finance revenue, driven by a 30% YoY increase in the company’s financing portfolio.
He credited this performance to the expanding customer base of Baseeta and the growing demand for the company’s diverse range of Shariah-compliant financing products. This growth underscores eXtra’s success in delivering innovative financial solutions that meet customer needs and strengthen its market position.
Galal also highlighted the key role of Clix, the brand through which eXtra manages the electronics section in Panda hypermarkets. He said Clix has been a major driver of retail sales growth this year, making a strong contribution to overall revenue.
Additionally, the continued expansion of the subscriber base in the paid loyalty program, Jood, helped increase both the average basket size and the frequency of repeat purchases.
He confirmed that the company recorded a 10.6% YoY increase in sales, supported by strong in-store performance. The retail segment saw growth driven by improved like-for-like sales, enhanced in-store customer experience, and the remarkable success of the mega sale campaign this year.
Galal further noted that revenue from eXtra’s online channels also grew during the quarter, reflecting the success of the company’s digital transformation investments.
He emphasized that achieving sustainable profitability remains a cornerstone of eXtra’s strategy.
The CEO said the focus is not only on revenue growth but also on enhancing operational efficiency and maximizing long-term shareholder value.
The company’s strong performance was reflected in its net profit, which rose by 16.8% to SAR 124.5 million in Q2 2025, up from SAR 106.6 million in the previous quarter — highlighting the strength of its operational performance and financial model.
Galal concluded by reaffirming eXtra’s commitment to continued growth, emphasizing its strategy of diversification, innovation, and delivering a seamless, omnichannel shopping experience.
He noted that the solid results in Q2 2025 demonstrate the company’s readiness to adapt to shifting consumer behaviors and market trends, giving it greater confidence in achieving its ambitious 2025 targets.
