‎Saudi Arabia’s hosting of global events to accelerate tourism growth: JLL Exec

Saudi Arabia’s tourism sector is witnessing annual growth of 3-4%, driven by the rising number of both domestic and international visitors, said Sara Qassim, Executive Vice President and Head of Hotels and Tourism in Saudi Arabia at JLL Consultancy, stressing that hosting global events like the FIFA World Cup 2034 will help accelerate this growth trajectory.

In an interview with Argaam on the sidelines of the Future Hospitality Summit, Qassim indicated that Saudi Arabia’s hosting of major sporting events is not merely for entertainment, but serves as a strategic means to achieve the goals of Vision 2030.

Saudi Arabia’s tourism sector is witnessing annual growth of 3-4%, driven by the rising number of both domestic and international visitors, said Sara Qassim, Executive Vice President and Head of Hotels and Tourism in Saudi Arabia at JLL Consultancy, stressing that hosting global events like the FIFA World Cup 2034 will help accelerate this growth trajectory.

In an interview with Argaam on the sidelines of the Future Hospitality Summit, Qassim indicated that Saudi Arabia’s hosting of major sporting events is not merely for entertainment, but serves as a strategic means to achieve the goals of Vision 2030.