Logo ofArabian Centres Co. (Cenomi Centers)
Bruno Wahba, Chief Operating Officer at Arabian Centres Co. (Cenomi Centers), said that the partnership with Westfield will begin with launching three malls in early 2026, namely Jewel of Riyadh, Jewel of Jeddah, and Nakheel Mall in Dammam. 
He told Al Arabiya TV that the partnership with Westfield includes launching the Westfield brand across up to eight Cenomi Centers malls.
For more news and details on the projects
Wahba also stated that the partnership also includes Cenomi’s access to Westfield’s tenant network, enabling it to bring in new global brands and provide full support across all value chain functions.
Furthermore, Cenomi will leverage the partnership by increasing the leasable area in addition to other revenues, enhancing visitor experience to align with the leading global experience, and accessing the global advertising platform Westfield Rise, where major global companies and brands display their advertisements in malls, he added.
According to Argaam’s data, Cenomi Centers signed today an exclusive 10-year strategic partnership and franchising agreement with Unibail-Rodamco-Westfield (URW), with an option to extend the agreement for an additional decade. Under the partnership, Cenomi will be granted exclusive licensing rights to the Westfield brand in Saudi Arabia.
Logo ofArabian Centres Co. (Cenomi Centers)
Bruno Wahba, Chief Operating Officer at Arabian Centres Co. (Cenomi Centers), said that the partnership with Westfield will begin with launching three malls in early 2026, namely Jewel of Riyadh, Jewel of Jeddah, and Nakheel Mall in Dammam.
He told Al Arabiya TV that the partnership with Westfield includes launching the Westfield brand across up to eight Cenomi Centers malls.
For more news and details on the projects
Wahba also stated that the partnership also includes Cenomi’s access to Westfield’s tenant network, enabling it to bring in new global brands and provide full support across all value chain functions.
Furthermore, Cenomi will leverage the partnership by increasing the leasable area in addition to other revenues, enhancing visitor experience to align with the leading global experience, and accessing the global advertising platform Westfield Rise, where major global companies and brands display their advertisements in malls, he added.
According to Argaam’s data, Cenomi Centers signed today an exclusive 10-year strategic partnership and franchising agreement with Unibail-Rodamco-Westfield (URW), with an option to extend the agreement for an additional decade. Under the partnership, Cenomi will be granted exclusive licensing rights to the Westfield brand in Saudi Arabia.
