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“Disrupt to Democratize”: How This Former Art Teacher and Sports Marketer Founded a $75 Million Athlete Media Empire

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March 28, 2025
“Disrupt to Democratize”: How This Former Art Teacher and Sports Marketer Founded a $75 Million Athlete Media Empire “Disrupt to Democratize”: How This Former Art Teacher and Sports Marketer Founded a $75 Million Athlete Media Empire

PlayersTV, co-founded by Collin Castellaw and Deron Guidrey, is an athlete- and fan-owned media network redefining sports media. It has achieved a $75 million pre-money valuation, demonstrating the appeal of its innovative model.

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