‘Why Shouldn’t the Can You’re Drinking Look Cool?’: Kylie Jenner Breaks Down the Branding Strategy Behind Her Latest Release

‘Why Shouldn’t the Can You’re Drinking Look Cool?’: Kylie Jenner Breaks Down the Branding Strategy Behind Her Latest Release ‘Why Shouldn’t the Can You’re Drinking Look Cool?’: Kylie Jenner Breaks Down the Branding Strategy Behind Her Latest Release

Serial founder Kylie Jenner explains how she approached the new product launch of her canned vodka drink, Sprinter.

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