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From Barista to CEO: A Conversation With Smashburger’s Leader on Her Inspiring Journey, How She’s Transforming the Brand and Her Vision for the Future

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January 30, 2025
From Barista to CEO: A Conversation With Smashburger’s Leader on Her Inspiring Journey, How She’s Transforming the Brand and Her Vision for the Future From Barista to CEO: A Conversation With Smashburger’s Leader on Her Inspiring Journey, How She’s Transforming the Brand and Her Vision for the Future

Denise Nelsen, CEO of Smashburger, reflects on her journey from Starbucks barista to the leader of one of the most popular brands in the fast-casual dining industry, reveals the exciting changes being implemented at the company and offers advice for aspiring executives.

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